Lick the Spoon Launches 2010 Easter Egg Collection

PRESS RELEASE

Corsham, Wiltshire, UK

March 1^st 2010 – Immediate Release

Lick the Spoon Launches 2010 Easter Egg Collection

Award Winning Wiltshire Chocolatier “Lick the Spoon” have launched their 2010 Chocolate Easter egg collection. The collection features a new development recipe in the form a Soft Boiled Egg table setting, complete with chocolate toast and spoon. It also draws inspiration from their new Cirencester shop with a Roman mosaic Chocolate Easter egg.

Company founder Diana Short said “We are delighted with our new collection particularly as 2009 was such a success for us. The challenge was how to top that collection.” Celebrity endorsements from both Nigella Lawson and Alan Titchmarsh in 2009 saw a complete sell out at Lick the Spoon’s stockists whilst their website crashed multiple times as people competed to buy following a live appearance on the Alan Titchmarsh show. “We were completely unprepared for the demand”, explained Diana, “this year we have upgraded our web site and have opened our own shop in Cirencester as well as a pop up Easter shop in Bath”.  The company has brought back the Mint Filigree and Raspberry spot eggs that were so popular last year and have redesigned their now famous keyhole Easter Egg box to mirror the filigree work featured on their Easter Eggs.

 Lick the Spoon pride themselves on the quality of the chocolate they use and the resulting taste. “One of the most exciting new eggs this year is the Soft Boiled Egg” Diana enthused. “Imagine a breakfast table scene, you break open the chocolate egg in a chocolate egg cup. Inside is a light fluffy marshmallow egg white and a soft orange flavoured ganache centre in which you can dip your chocolate toast or use your chocolate spoon”.  Luxury London store Liberty were so excited when they saw the egg that they ordered a large number the very same day as well as the Mint Filigree and Raspberry Spot Eggs. Unfortunately the table scene is too delicate to post and will only be available in store. 

The new range also includes an Easter Egg hunt kit for those both young and young at heart.

Since starting their business in December 2006 Lick the Spoon have gained a reputation as one of the finest artisan chocolatiers in the UK. They now have a small chocolate factory in Corsham, Wiltshire and their flagship store in Black Jack Street, Cirencester. They will be opening a pop-up Easter shop in Milsom Place, Bath from Friday 26^th March for one week only. Many of the 2010 collection Easter Eggs can be purchased online from Lick the Spoon’s website.

www.lickthespoon.co.uk/easter.asp