How to be Imperfectly Sustainable – Book launch

How to be Imperfectly Sustainable

Well I finally completed my book – How to be Imperfectly Sustainable!

I started writing it over two years ago when the IPCC 1.5 degree Climate change report hit me between the eyes. It seemed at the time that it had slipped under the radar and I felt an overwhelming need to act, to do something. Of course that wasn’t quite true as both Extinction Rebellion and Greta Thunberg burst into the world in glorious Climate change protest technicolor a short time later.

I started to research the science behind Climate change and look deeper into sustainability so we could continue to evolve our business. I have to thank the Future Learn platform and in particular the University of Exeter, Bath, Leicester, Bergen, Cape Town and University College London for their excellent online short courses that gave the foundations for our decision making. Often the decisions weren’t clear cut, particularly when it came to plastic packaging. But doing nothing wasn’t an option, so we made decisions based on the best available information and a certain amount of gut instinct. I started to write notes, case studies and blog posts on our website and over two years these formed the basis of this book.

The original natty title was ‘How to make your small business sustainable’. But as my wife and business partner Diana watched me over many months wrestle with making our small chocolate business sustainable, ranting at newspapers, going to sustainability conferences, and studying feverishly with various Universities, it became clear that being sustainable was no straightforward walk in the park!

At times I gained a glint in my eye and after one too many glasses of wine would corner a dinner party guest and lecture them on climate change as their eyes glazed over, waking the next day to recall my incoherent ramblings. I gained an obsession with compost and all things compostable for which there may be no cure.

Often what might appear to be the right thing to do from one perspective was the wrong thing to do from another. So all you can really do is take your best shot. Or as Diana coined the phrase – become ‘Imperfectly sustainable’.
And that’s the gist of this book – a guide on how to become imperfectly sustainable.
For if we all become Imperfectly sustainable, we might just make enough difference to shift our planet back on an even keel.

I believe that over the past two and a half years I have gained a huge amount of knowledge and have formed strong opinions on how we need to evolve businesses, society and economics for a sustainable future. In a small way we’re trying to implement that in our business and personal lives. But I am definitely Imperfect!

In the book I give an accelerated crash course on my understanding of sustainability and share many of the practical decisions we’ve made as a small business and hope that they will prove useful for you too.
I don’t have all of the answers, but given we only have a small window of time to make a change before it’s too late, this is my best shot. I’ll share some of the truly inventive ways people are adapting their businesses based on new technology and biomimicry. I hope you’ll find it invaluable and inspiring and a route to new opportunities as well as saving the planet.

“If you want to build a flotilla of ships you don’t sit around and talk about carpentry. You set the saws ablaze with visions of exploring distant shores.”― Antione de Saint-Exupery

How to be Imperfectly Sustainable is now available to buy on Amazon or directly from us.


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