Press Release – 17 February 2019
WIltshire artisan chocolatier Lick the Spoon has launched its much anticipated 2019 Easter Egg Collection in all new plastic free packaging. The range features a set of six luxury Art-Deco themed eggs with truffles based on original 1920s cocktail recipes including Brandy Alexander, Mary Pickford, Pink Champagne and Negroni.
Lick the Spoon worked with two local print and packaging companies to create the new plastic free range with Art Deco inspired graphic design from Lick the Spoon’s creative director Diana Short.
We wanted to capture the Art deco feel of the 1920s and 30s and the cocktails of the era seemed the perfect way to do this explained Diana. The Mary Pickford for example has the wonderful combination of Rum, Pineapple and Maraschino as printed in 1928’s ‘Cocktail Time in Cuba’.
The six eggs in the range are…
The Bish – incorporating Lick the Spoon’s 2016 Taste of the West Supreme Champion winning Chocolate.
Dark Deco Orange – using Lick the Spoon’s 2018 Taste of the West Champion Chocolate winning Orangey chocolate stick recipe.
Champagne High Tea – An almost unheard of 45% cocoa white chocolate egg with raspberry and quinoa.
Milk Deco – A 45% cocoa single origin Milk chocolate egg.
Dark Deco – A 75% cocoa dark chocolate egg made with Madagascan and Colombian Raisetrade chocolate.
Of the six eggs in the range Diana is particularly proud of the new Vegan Caramel delight egg with eight Vegan salted caramel chocolates.
We know from our research that the flavour most requested by Vegans is a milk chocolate salted caramel equivalent. We tasted lots of readily available Vegan chocolate but weren’t satisfied with the taste. I had already spent several months perfecting a salted caramel recipe that I knew was a knock-out and indistinguishable from the best non-Vegan salted caramels, but couldn’t find the chocolate to match. We had decided to make our own from scratch when friends at Chocolat Madagscar asked us for our opinion on their new Cashew-milk chocolate. Not only was it the the best Vegan milk chocolate equivalent we’ve ever tasted, it’s entirely made on Madagascar under the Raisetrade initiative. Perfect!
Accompanying the Luxury eggs are Lick the Spoon’s new British Bird themed Nest Box eggs. The box features a British Garden bird theme, tips on how to attract birds to your garden, and bird spotting guide as part of the packaging.
We wanted to create a plastic free box that looked beautiful, was made locally, and also had added value. We hit upon the Nest box idea and originally wanted to make it usable as an actual Nest box. We discounted that due to the UK climate and the need to avoid any plasticised coatings. So we incorporated a garden bird spotting guide as part of the packaging design. We’re so pleased with the original design created from hours of origami, that we’ve design registered it – enthused Diana
There are two eggs in the Nest Box range, Milk Chocolate Salted caramel crunch made with 45% cocoa single origin milk chocolate and White chocolate and Raspberry.
Completing Lick the Spoon’s new range are Milk Chocolate mini eggs and a soft Salted Caramel filled milk chocolate egg.
We’ve made use of many of the new materials now available including home compostable bags made of wood pulp and even postal packaging made from recycled potato peelings! – explained Lick the Spoon’s Director Matthew Short
As part of Lick the Spoon’s sustainability work Matthew has been studying Sustainability with the University of Leicester and Climate change with the University of Exeter.
There are often no simple answers, but we are proud of the work we’ve done so far. We’ve created a stunning Easter range, in locally made plastic free packaging, sustainably sourced chocolate, with unique recipes and sublime taste. And all of our electricity is generated from renewables!
Lick the Spoon’s 2019 Easter Egg range are available Wholesale and online from the company’s website www.lickthespoon.co.uk
Potential New Wholesale customers who would like to stock the range should fill out a Wholesale Application Form
They are also available through independent shops throughout the UK.
Lick the Spoon Art Deco Easter Eggs and Nest Box Easter Eggs are design registered and protected by the Intellectual Property Office (IPO)
About Lick the Spoon
Lick the Spoon were founded in 2006 by husband and wife team Diana and Matthew Short. They started their business from their home in Chippenham, Wiltshire, before building a small ‘Chocolate Factory’ in 2009 at nearby Corsham. They’ve won over 70 fine food awards including Supreme Champion at the 2016 Taste of the West awards and Champion Chocolate throughout the South-West for the last four years in a row.
In 2017 Diana featured as one of the four time traveling confectioners in the BBC television series the Sweet Makers.
Despite their success Lick the Spoon have remained intentionally small, placing sustainable development as the main pillar of their business.