Award winning Wiltshire Chocolatier Lick the Spoon has launched a Wholesale Loose Chocolates range for the first time. Lick the Spoon’s fresh chocolates have been winning awards for many years including Best of Chocolate throughout the South-West at the Taste of the West awards for a record three consecutive years. Until now the chocolates have always been sold as pre-packaged branded items or through their own loose chocolate counter. Lick the Spoon’s creative Director Diana Short explained
as we have moved towards a more wholesale model it seemed a natural progression to make our fresh chocolate range available to specialist chocolate shops and for hotels as petit-fours. We have many years of experience with fresh chocolate counters and the retail theatre experience that they bring.
The chocolates are available through a wholesale login on Lick the Spoon’s website and are separated into categories with detailed shelf life information. Chocolate brochures are also available to order for customers wanting to stock a full range of chocolates.
We have found that for specialist independent chocolate retailers a fresh chocolate counter adds a real competitive advantage and point of difference in the modern retail world explained Diana. Customers love to choose their own chocolate selections as gifts or for themselves
Lick the Spoon’s Director Matthew Short added
fresh chocolate counters also allow retailers to operate at a higher profit margin as the time taken to package the chocolates is effectively rolled into staff overheads. You aren’t paying the producer to pre-package the chocolates for you. Staff can put together boxes and replenish the counter in quieter moments. With careful counter design customers can also self serve. It’s a win-win situation.
As well their short shelf-life fresh cream ganaches Lick the Spoon also have a range of pralines, caramels and chocolate crisps with a naturally longer shelf life.
Items such as our loose chocolate crisps are very popular with hotels and restaurants as petit-fours explained Diana. They have a naturally longer shelf life and a competitive wholesale price point. We are very excited that our range is now available to a wider audience.
Existing Wholesale customers can login to see the new Wholesale loose chocolates. New customers should register for a wholesale application.